What You’re Avoiding Is Where the Power Is.
“In every man’s heart is a secret nerve that answers to the vibrations of beauty.”
– Christopher Morley
Let’s not waste time.
You know exactly what you’ve been avoiding.
Not the inbox.
Not the gym.
Not the finances.
Those are surface-level.
You’re avoiding the one thing that would change everything - if you had the balls to face it!
And you know what it is.
It’s that conversation. That decision. That risk. That truth.
The project that’s been whispering to you for years.
The change that would pull your spine into alignment.
But you keep circling it.
Touching it with a ten-foot pole.
Calling it “bad timing.”
Saying “soon.”
Hiding under the clever disguise of being “busy.”
But here’s the truth:
What you’re avoiding is the doorway to your power.
The Nature of Avoidance
Avoidance doesn’t always look like fear.
It often looks like:
Discipline in all the wrong areas.
Over-helping others.
Constant tweaking and preparing.
Collecting mentors, plans, courses - but never starting.
Chasing dopamine and calling it inspiration.
But what it really is?
Protection.
From failure.
From humiliation.
From having to become the man the work will require.
Because deep down, you know:
If you turn toward the thing you’re avoiding - you can’t un-know.
You can’t un-feel.
You’ll have to act.
And once you act, you risk becoming someone you don’t yet trust yourself to be.
Why That Thing Scares You
Because it’s the edge of your current identity.
And walking into it will cost you:
Your story.
Your comfort.
Your excuses.
Your safe, predictable life.
But it will give you everything your soul has been begging for:
Fire.
Focus.
Freedom.
Integrity.
You don’t need another productivity hack.
You need to walk - eyes open, heart pounding - toward the one thing you’ve been dodging.
That’s the portal.
The Turning Point: Step Into the Fire
Here’s what you need to hear:
Avoidance is a compass.
The more resistance you feel toward something, the more likely it’s the thing.
And when you stop avoiding it - even for a day - you tap into a well of energy so strong it feels like rage, clarity, purpose, sex, and death all at once.
That’s power.
Raw. Uncut. Yours.
And it doesn’t come from more thinking.
It comes from turning toward what terrifies you the most - and taking one f***ing step.
The Task: Identify and Attack the Avoidance
This week, we go hunting!
Real-World Task
Name the Monster
Ask yourself: “If I had no fear of failure, rejection, or exposure - what would I do this week?”
That’s the thing.
Now write:
_“I am avoiding ______ because it threatens _____.”Set the Timer - Do the Thing
Block off 90 minutes this week. One session.Turn off the phone.
Tell no one.
Start. Just start.
Not to finish. To face it.
Claim the Consequence
When you’re done, write down:
“What shifted in me after taking this step?”
Even if it was messy. Especially if it was messy.
Momentum is messy.
But momentum is life.
Reflective Exercise
Each night this week, ask yourself:
“Did I move toward the fire - or around it?”
Track your courage.
Not your results.
That’s how you build self-respect.
Reading List
The War of Art – Steven Pressfield
The essential manual on resistance, avoidance, and creative battle.The Tools – Phil Stutz & Barry Michels
Psychological tools for turning toward pain, fear, and change.Feel the Fear and Do It Anyway – Susan Jeffers
A timeless, straight-talking guide to courage in action.Can’t Hurt Me – David Goggins
Not for softness. For the reminder that pain is a pathway.The Great Work of Your Life – Stephen Cope
For men ready to walk the path of purpose, regardless of cost.
There is no path to freedom that doesn’t pass through the thing you’re avoiding.
There is no power in safety.
There is only the edge.
And the man who dares to walk it - scared, flawed, unready, alive - is the man who finds himself.
So stop circling.
Walk toward it.
Everything you want is on the other side of this conversation. This action. This truth.
And it starts now.
